HARDWARE · ILLINOIS
Hardware Developer Saves $40K Before Prototyping
The Challenge
A product developer had already spent $20K on patents and was ready to commit another $50K to prototyping. There was one problem: he had no clear picture of what technology was actually inside his own product, or which options made sense for his customers.
The Approach
One call with Suzi walked him through the available technology options, the actual pain points of his customers, and what those customers would realistically pay for. That clarity gave him a reason to pause before committing to the $50K prototyping spend.
The Result
Instead of jumping into a $50K prototype, he chose a less costly system that still met customer needs. Total spend: $10K instead of $50K — a $40K saving from a single conversation, and a clearer direction for the product.
"That one conversation saved me $40K and got me moving in the right direction."
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